Firefly PR supported WO Bentley's old school by developing a press campaign to encourage attendance at a special classic car show to celebrate the college's 150th anniversary. The distinguished car show hosted the British supersonic Bloodhound, contenders for the land speed record, where speeds can reach a staggering 1000mph! The college also showcased vintage and classic cars, motorbikes, jet engines, a hot air balloon, helicopter, hovercraft, F1 simulator and high-speed radio controlled cars. The event attracted up to 10,000 people and was a great success for the college.